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Research papers

The impact on marketing research Of MMIS and scanning data

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: R. G. Whyte, T. MacNeary
June 15, 1987
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Citation

Whyte and MacNeary (1987a, June 15). The impact on marketing research Of MMIS and scanning data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-on-marketing-research-of-mmis-and-scanning-data